Assignment Brief – BTEC (RQF)
Higher National Diploma in Business Management
Programme Name Pearson BTEC Higher National Diploma in Business
Unit Number and Title Unit 25 Global Business Environment
Credit Value 15 Unit Level
5
Academic Year 2022-23 Cohort September 2021
Assessor Mohammad Islam
Assignment Title Individual Written Report
Issue Date 18 October 2022
Submission Deadline Saturday 21 January 2023 11:59PM UK Time
Internal Verifier Kashif Khan
IV Date 14 October 2022
Guideline for Submission
• The submission must be in the specific format(s) as specified in the assignment brief instructions.
• The assignment should be submitted in a word format, or equivalent.
• The assignment has TWO parts. Please read both parts carefully.
• Ideally, you should start writing your assignment as soon as you receive the assignment brief. You are expected to complete Part 1 before Week 7 and obtain formative feedback from your Assessor during teaching week 7 and 8.
• It is also recommended, you complete Part 2 before Week 13 and obtain formative feedback from your Assessor during teaching week 13 and 14.
• There will be only one submission link in Turnitin. You are quired to compile Part 1 and Part 2 into one Microsoft Word file for submission. Please refer to indicative layout given in Canvas.
• Please access HN Global for additional resources to support and reading for this unit. For further guidance and support on academic writing please refer to the Study Skills Unit on HN Global: www.highernationals.com
Submission Format: Part 1
The assignment is to be submitted as an individual report. The work must be clear and concise, stating what the problem/issue is, and include a summary of analysis and recommendations.
All your work must be supported with research and referenced correctly using the Harvard referencing system. You also need to provide a reference list using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit for the briefing paper is 1000-1500 words, although you will not be penalised for going under or exceeding the total word limit
Unit Learning Outcomes
LO1 Analyse the key factors which drive globalization
LO2 Determine the strategic complexities associated with operating in a global environment
Vocational Scenario, Activity and Guidance
Vocational Scenario
You have been hired as a business consultant by a local company which is considering a global expansion. Currently, the company does not have any experience of international business operations and it has to probe and investigate the global business environment to finalise its decision of expansion. The company’s CEO assigned you to write a report proposing an international strategy for the company in a particular given market. You should explain how the company should enter and build a competitive advantage in the foreign market.
In part 1, you will need to produce a report which includes the following:
• Introduce the organisation and analyse key factors of market, environment and competition in the global business environment.
• Critically analyse the key opportunities and challenges for the organisation of your choice when expanding operations abroad.
• Evaluate the complexity of strategic challenges including associated risks, diversification and supply chain flow faced by organisations when operating in a global environment.
• Critically evaluate the external and internal environment for the company and suggest a suitable foreign market. Justify your answers with relevant examples.
Submission Format: Part 2
The assessment is in the form of an individual written report.
• Write in a concise, formal business style using single spacing and font size 12.
• You are required to make use of headings, paragraphs and subsections
• All work must be supported with research and referenced using the Harvard referencing system.
• Provide a bibliography using the Harvard referencing system.
• The recommended word limit is between 1500 words.
Unit Learning Outcomes
LO3 Evaluate how operating in a global market influences an organization’s structure, culture and functions
LO4 Develop a global strategy to support decision making for a given organization
Vocational Scenario, Activity and Guidance
Vocational Scenario
You have been hired as a business consultant by a local company which is considering expanding internationally. Currently, the company does not have any international experience operating abroad and it is not aware of all the challenges associated with an international expansion. The company CEO would like you to write a report proposing an international strategy for the company in a particular given market. You should explain how the company should enter and build a competitive advantage in the foreign market.
In part 2, you will need to produce a report that has to:
• Critically evaluate of the international market context and the influence of organisational governance and leadership, structure, culture and functions;
• Critically evaluate the different global strategies and entry modes that the company could pursue when expanding abroad.
• Provide valid and well justified recommendations of how the organisation should adapt their organisational structure and strategy in the global context.
• Critically discuss the influences of ethical and sustainable globalisation on
organisational functions.
• Critically formulate key objectives and strategies to support global decision making to meet the company’s business objectives.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Analyse the key factors which drive globalisation
LO1 and LO2
D1 Critically evaluate the global business environment, including the opportunities and challenges faced by organisations.
P1 Analyse key factors of cost, market, environment and competition that drive global commerce and trade. M1 Critically analyse the impact that key factors have on the global business environment in terms of opportunities and challenges.
LO2 Determine the strategic complexities associated with operating in a global environment
P2 Examine the complexity of strategic challenges faced by organisations when operating in a global environment, supported by specific examples. M2 Evaluate strategic challenges in context of risk and diversification and the supply chain flow.
LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions
D2 Make valid and justified recommendations of how organisations should adapt their organisational structure and strategy to support decision making in a global context.
P3 Evaluate the influences of globalisation on organisational governance and leadership, structure, culture and functions.
P4 Discuss the influences of ethical and sustainable globalisation on organisational functions. M3 Critically evaluate influences of globalisation on organisational structure and culture and functions.
LO4 Develop a global strategy to support decision making for a given organisation.
D3 Develop strategies that embed an integrated approach across different countries to achieve competitive advantage.
P5 Evaluate the different ways that decision making can work effectively in a global context.
P6 Devise objectives and strategies to support global decision making to meet business objectives. M4 Devise strategies that meet a range of different stakeholder perspectives in a global context.